How to Read Your Social Media Analytics (Without Crying Into Your Coffee)

May 1

Let’s be real: analytics can feel like high school math class all over again—confusing, intimidating, and full of numbers you really don’t want to deal with before your second latte.

But babe, if you want to grow on social media? You’ve got to face the numbers. And guess what? It doesn’t have to be that deep. Here’s your hot girl guide to reading your analytics like a boss (without spiraling).

1. Start With the Basics

Don’t try to decode everything at once. Focus on these three metrics to start:

Reach: How many new people saw your content
Engagement: How many people actually interacted (likes, comments, shares, saves)
Profile Activity: How many clicked your bio, link, or followed you after seeing a post

If those numbers are moving? So are you. Keep going.

2. Identify Your Stars

Scroll through your past month and find your top-performing posts. What do they have in common?

Format (Reel, carousel, static?)
Vibe (funny, inspiring, educational?)
Topic (what were you actually talking about?)

Double down on what’s working. Post more of that.

3. Track Trends Over Time

One "flop" doesn’t mean you're failing. Look at the big picture. Are your numbers generally trending up? Are more people sticking around? That’s what matters.

(Spoiler: Most creators have ups and downs. It’s a marathon, not a viral sprint.)

4. Stop Obsessing Over Follower Count

You can have 10k followers and no clients. Or 500 followers and a full roster. Instead, focus on:

Click-throughs
Replies and DMs
Saves and shares

These are your conversion clues.

5. Use It to Adjust, Not Judge

Analytics aren't there to bully you. They’re there to help you tweak, pivot, and glow up. If something’s not working, don’t pout—get curious. Test something new next week.

Bonus: Use Those Built-In Tools

Instagram, TikTok, and Pinterest all have their own analytics dashboards. Peek at them weekly. Make it part of your CEO routine. (Trust us, it’s less scary when it becomes a habit.)

So go ahead, open those analytics and strut in like you own the place. Because you do.

Zofia Riolo