The 3 Types of Content That Actually Build Trust Online
You’ve probably heard it before:
“You need to post valuable content to build trust.”
But what does that even mean?
If you’re a coach, creative, or heart-led entrepreneur trying to show up online authentically, chances are you’ve wrestled with this advice. You’re not interested in churning out content that feels soulless or salesy, but you still want to create content that converts with integrity.
The good news? You don’t need a 50-step funnel or a perfectly curated grid to build trust on social media. You just need the right types of content—delivered consistently and honestly.
At Wylde Blooms Media, we like to keep things soulful and strategic. So here’s our simplified breakdown of the three content types that actually build trust online—and how you can start using them today.
1. Story Content: Let Them In
Trust begins with emotional resonance.
Story content invites your audience to feel before they ever click “buy.”
This kind of content peels back the curtain. It shares who you are, what you’ve learned, what you believe, and why you care. It's less about having a polished brand story and more about telling the truth.
Story Content Ideas:
A time you failed (and what it taught you)
A turning point that shaped your business
The behind-the-scenes of building something new
The messy middle of your journey—not just the glow-up
2. Teach Content: Show Them the Way
Trust deepens when you offer clarity.
Teach content positions you as a guide—without being a guru.
You don’t have to spill your entire framework. You just have to start helping. Share small insights, bite-sized lessons, or ways to reframe old beliefs. Your audience will begin to associate you with solutions—and that’s magnetic.
Teach Content Ideas:
A common mistake your ideal client makes (and what to do instead)
A mindset shift that changed everything for you
A simple tool or practice you use every day
Before/after examples of your process in action
3. Connect Content: Make It Mutual
Trust becomes sustainable when it’s relational.
Connect content says, “I see you—and I want to hear from you.”
This kind of content isn’t about you—it’s about them. It opens the door to two-way dialogue. It creates community instead of just broadcasting. It might not get the most likes, but it builds the deepest loyalty.
Connect Content Ideas:
Ask your audience what they’re navigating right now
Use a “this or that” to reflect shared values
Share a client win and invite celebration
Start a vulnerable conversation (e.g., “What’s one thing you wish people knew about your journey?”)
Bonus: You Don’t Have to Choose Just One
These three types of content—Story, Teach, Connect—aren’t silos. They’re ingredients you can blend and remix depending on your energy, your goals, and your audience.
One week, your post might tell a story and teach a lesson.
Another week, you might keep it simple with a connect-style prompt.
The magic is in rotating through them with intentional repetition.
They become your trust triangle—a rhythm your audience comes to rely on.
If you’re ready to co-create your strategy with a little 1:1 magic, book a strategy call and we’ll get you showing up online in a way that actually feels like you.
TL;DR – Save This for Later:
Story builds emotional connection.
Teach builds clarity and credibility.
Connect builds community and belonging.
When you focus on building trust—not just growing numbers—your content will start to feel like a conversation, not a performance.
Now tell us:
👉 Which content type do you want to focus on more this week?
Leave a comment or tag us @wyldebloomsmedia.
We’d love to witness what you’re building.