Hugo’s Cocina

Hugo’s Cocina is a vibrant Mexican-American restaurant in Southern California, known for its bold flavors, family roots, and fresh-from-scratch approach to hearty, feel-good cuisine. With a loyal customer base and a menu full of crowd-pleasers, Hugo’s was ready for an updated experience that matched the energy of their food and the heart behind their story.

We partnered with the Hugo’s team to bring that vision to life through a custom menu design. The project included refreshed copy, a reorganized menu system, and layout enhancements that balanced flavor with functionality. The result is a menu that not only highlights their crave-worthy offerings but also makes it easier than ever for customers to explore—and fall in love with—everything Hugo’s has to offer.